The Risk of Overpricing

Graph depicting buyer showings over weeks on the market

Pricing your property competitively from the start will generate the most activity among brokers and buyers.

  • A property generates the most interest within the real estate community when it first goes on the market.
  • The number of showings is greatest during this time – if the property is priced at realistic market value.
  • Starting too high and dropping the price later misses the excitement and generates less activity.
  • It may even become necessary to drop the price below market value to compete with new, well-priced listings.
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